Each of WGU’s Bachelor’s in Business Administration degree programs begin with the same 4 terms of core classes, covering business basics and including valuable micro-credentials. After finishing these core courses, you move forward to courses in your chosen major of Accounting, Business Management, Healthcare Management, Human Resource Management, Marketing, or IT Management. Courses in this bachelor’s degree are designed to ensure you’re ready for a marketing career. The nonprofit awards scholarships to those working on undergraduate or post-graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial art, public relations or related fields. Bone also competed on SFA’s team for the National Student Advertising Competition with Adobe as the client, and was on the first-place team at AAF Houston’s ad competition last year. Our faculty members bring years of real-world experiences and excellent academic qualifications to the classroom to enhance your educational experience. Faculty and staff are friendly and available to help you with questions and concerns as they arise.
Get involved with the student groups that will enable you to make friends, build networks and provide insight into your future. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products. We keep campus up to date with the latest NIU news through our communication channels. Members of the campus community use our resources to promote their events and programs. We also reach beyond campus to show the impact NIU has on the world.
Project Management prepares students to manage projects from start to finish within any organizational structure. The course presents a view into different project management methods and delves into topics such as project profiling and phases, constraints, building the project team, scheduling, and risk.
This course helps students grasp the full scope of future projects and apply the proper management approaches to complete a project. This course features practice in each of the project phases as students learn to strategically apply project management tools and techniques to help organizations achieve their goals. With a growing network of over 90 leading business schools on 6 continents, it fosters cross-border networking, knowledge sharing and collaboration.
Statistical data and probability are used in everyday life, science, business, information technology, and educational settings to make informed decisions about the validity of studies and the effect of data on decisions. This course discusses what constitutes sound research design and how to appropriately model phenomena using statistical data. Additionally, the content covers simple probability calculations based on events that occur in the business and IT industries.
The course requires students to demonstrate the ability to apply organizational leadership theories and management strategies in a series of scenario-based problems. Marketing Applications allows students to apply their knowledge of core marketing principles by creating a comprehensive marketing plan. The plan will apply knowledge of the marketing planning process, market analysis, and the marketing mix. Applied Probability and Statistics helps candidates develop competence in the fundamental concepts of basic statistics including introductory algebra and graphing; descriptive statistics; regression and correlation; and probability.
This course teaches students to think like sociologists, or, in other words, to see and understand the hidden rules, or norms, by which people live, and how they free or restrain behavior. Students will learn about socializing institutions, such as schools and families, as well as workplace organizations and governments. Participants will also learn how people deviate from the rules by challenging norms and how such behavior may result in social change, either on a large scale or within small groups.